Thursday, March 6, 2008

BEN2010 : Cyberpreneurship Project 2008

To all of my group members,

Products to sell : Ameba Power Sonic 3D
Price : RMXX.XX

Please prepare a marketing strategy or ideas on how to market the above mentioned product and post it as comment in my blog. To avoid repeatation of ideas, please read the "comments" section for this post, and make sure that the other members in our group haven't propose that idea yet. Please refer to our lecturer slides on how to prepare the marketing plan in MMLS.

I hope everyone are able to post the marketing plan in my blog's "commment" section latest by the coming sunday, 8 March 2008.

Thank you very much!

Zhi Qin

15 comments:

My Profile said...

well.. the marketing plan i will leave it to u guys to write since my english wasnt good..

anyway.. here are my marketing plans:

Targeted buyers :
Friends and family of each and everyone of us...
MMU Students

1)starting as early as possible...
In order to challenge against the other group, we need to act fast..

2)selling point :
3D brushing effect
User-Friendly locking system
Touch and clean

3)if we are able to control the price we make it in family package set or even couple package set...

that's all that i can think of for now... thank you

zhiqin said...

Just to inform you guys that all our marketing plan or ideas should be based on online marketing sales. Therefore, we have to do some research on online marketing (for example, ebay.com, mudah.com.my, lelong.com, etc)procedures. The above mentioned examples are few of the popular already existing online market where we can sell our products. However, its up to you on your ideas on how to promote our product and boost the sales.

Kent Loong said...

Send in form of mail to u ady

ThengYee said...

Targets:
Since we are doing online business, I don't think we can have an exact targeting group, as long we got ways to reach to the internet users.


First, we will be promoting our product in every way we can:
post it on Ebay or any online stores,
open a blog for it,
promote it on forums.


Didn't meant to copy Kent Loong's idea but we do need a group name.
Since there are so many people else are selling the same product, we need to be differentiable.

And we might want to put some top search words in our blog or product description in order to get more people to look on it.
I.E., putting the word [election] into the description of our product might be effective on this timing.
(I don't know whether this act is consider a scam or not, if this is not allowed and against moral & ethic of you all, ignore it.)


We can get some information about the effect of not brushing teeth in the right way, so that the readers will feel the importance of having a good tooth brush and our product will be the easiest to reach for them.

Kent Loong said...

If v r goin to do a roadshow,
i think we have to prepare frm nw onwards, on polishing up the language ability esp promoting the item in Canto. since we are targeting kl market. Wide range of them uses Canto n english to communicate.

Adrian said...

Well...i'm not really business knowledgable, so i guess i'll just add in some points into some of you guys' idea...

Here's what i read from some of the websites...

First of all, we could add in a "tell a friend" tag into the websites that we are promoting our product in so that it will be convenient for the buyers to inform his other contacts in his mail list and let more ppl know about our product.

Second, we could use online classified ads and insert advertisments into commonly viewed websites. This could more or less help in getting ppl to know our product. This is just a suggestion and i don't really know how to set it up but i guess we could figure it out if this is considered.

Thirdly, i think you guys did mentioned about making a video earlier rite?i think tat could more or less help us in promoting the products as well...

As for Kent Loong's proposal, i juz wanna ask bout the discount part...it's a good idea but i was juz wondering as he said that we put the original price as $21.90 and give a discount up till 15% and sell it at $17.90, we're doing this in on websites like e-bay?cuz i was juz thinking are we going to provide the link to ameba website for reference or izit we just sell it based on our own description on the product without refering to the ameba web?well...im juz a bit confused here...

Anyway, that's all i can suggest so far...i know it's juz some minor suggestions budden it's juz well...suggestions...paiseh cuz i'm stil new in the business area and have not touched any aspects on this earlier...so might ask some stupid questions sometimes~

guan shoong said...

hey i thought of an idea..wat bout advertising it through friendster, facebook, blog n mayb through our msn personal msg? we can post our shout out n mayb post it in the bulletin board in frenster n facebook etc. well for sure we have to get to our friends to get to know bout our products 1st n mayb later on they can help to spread out to their friends that wat r we actually selling n the benefits of the sonic toothbrush. n we shall buy one for ourselves also actually =)

Anonymous said...

Hi, i'm shao hui.
Sorry i dunno how to post the message. SO i put it as anonymous.XD
Below is my opinion, hope ca help u!!!!!

For our promotion, we can promote our product through the famous website. For example, we can type the webpage address in msn or friendster by link so that our friends can view it when chatting. By this way we can save more money for our product cost.

For the cost, we can lower than normal price. This is better ways to sell more our product. That mean we gain less profit from selling a unit of product. However, if we can sell more, then the profit in the end will become the same as selling with high price or higher than that.

Therefore we also have to make sense that the opposition may use the same strategy. SO, the best way is start early.

Anonymous said...

erm.... i forgot say sorry to u for the late to post the message.hope u forggive me!!!!sorry

From shaohui

My Profile said...

lalala...

As action speaks louder than words.. some ideas might not work like how you expect...

why dont we have our own inter-competition in our group? XD
See who really got it right and who dont?

Whoever got the most profit will get a prize...
Which the prize u guys go decide... maybe take out some money to bet on this competition ? hahaha...

some motivation will actually provoke us to do the best...
ofcoz those that just wanted to pass the subject i dun mind and i dun care seriously...

to me is either dun do at all or do it with all ur best...

marketing plan that need to pass up i think you guys can do it...

As zhi qin said "should be based on online marketing sales" in which all of u have research on online marketing...
BUt seriously i still dun see it clearly how we can fit into the marketing report...
I thought marketing report should be more on online marketing strategies..


however just leave it to u guys..

Since zhi qin said that "However, its up to you on your ideas on how to promote our product and boost the sales."

i will just do my part and sell all the stuff as many as possible..


Remember!! ACTION SPEAKS LOUDER THAN WORDS...
Dun just say and you cant do it...
Have some executable plan like the sir said..

that's all.. thx

Mingshi said...

from my point of view,i think we also can access to some websites or forums that are popular of selling goods.Ebay or etc is mainly a popular web site for selling but there are some are not so popular.We can actually target those websites as well.We can sell a lower price and even sell face by face if the person really interest on the tooth brush since we have transport.Besides,roadshow is another important idea.I think during roadshow,we at least can sell of them,i guess?Eventhough my ideas are not new ideas,but I just want to point out my view.Still the same with the others - forum,websites,roadshow.My way of selling goods.


-mingshi-

Kent Loong said...

I dont prefer those insurance based sales as it demotivates...
I prefer bonus paid methode as it DO motivates MORE than insurance based sales methode.

Also based on some surveys done.

Anonymous said...

1. wholesale it to supermarket
2. roadshow
3. sell to our family/friend or .....
4. online sale
these are my idea

Anonymous said...

u all can go to ebay or lelong search for toothbrush , then u will find tat a lot of competitor there. so i dont think tat online biding is suitable for us, bt v ms have a try on it nia.
or v can do sumthing like on9 adverstising or ............ so i think kent lung d roadshow plan is gud nia.

sorry , my english very poor .

Anonymous said...

n last i think da other product of ameba is more intersting
hv a lok on it

http://www.momnbabystore.com/Ameba%20Softie%20Pro/ameba.htm